Publications

1
Journals
1
Proceedings
1
Book Chapters

Journals

SEARCH Journal (Q3)

Emotional and Rational Product Appeal of Unrestrained Food Advertisements to The Millennials on Online Television Programmes: A Content Analysis.

International Journal of Interactive Mobile Technologies (Q3)

New Wave in Mobile Commerce Adoption via Mobile Applications in Malaysian Market: Investigating the Relationship Between Consumer Acceptance, Trust, and Self Efficacy

Journal of Marketing Theory and Practice (Q2)

Uncovering Psychological Gratifications Affecting Social Media Utilization: A Multiblock Hierarchical Analysis

Asia Pacific Journal of Advanced Business and Social Studies

Crowdsourcing and Service-Dominant Logic: The Interaction Effect of Brand Familiarity, Customer Experience and Loyalty on Value Co-Creation

Malaysian Journal of Communication

Stigma and Discrimination Against People Living With HIV/AIDS (PLWHA): An Approach to Action Among Youth in Penang

International Journal of Communication Research

Experiential Learning Theory on the Misconceptions of People Living with HIV/AIDS: A Field Study in Malaysia

Management Journal (Q3)

Sustainable Eco-Tourism Service Quality: Application of Gap Analysis Model in Understanding Malaysian Zoo Tourist Satisfaction

International e-Journal of Community & Industry Engagement

Community-Based Outreach through ‘STOP.THINK.TEST HIV/AIDS’ Social Campaign: What Have We Learned?

Electronic Journal of Knowledge Management (ERA)

Online Social Network Citizen Engagement on Instagram Crowdsouring: A Conceptual Framework

Computers In Human Behaviour (Q1)

Social Media Adoption: The Role of Media Needs and Innovation Characteristics, Computers in Human Behaviour

World Journal of Social Sciences

Understanding Social Media Adoption: The Role of Perceived Media Needs and Technology Characteristics.

Journal of Computer Mediated Communication

Does Consumer Engagement and Brand Relationship Quality Contribute to Crowdsourcing Behaviour: Evidence from Malaysia

*Malaysian Journal of Communication (SCOPUS)

Trust Building and Perceived Risk in Decision Making Process: The Case Study of Couchsurfing Community.

*International Journal of Interdisciplinary studies in communication (SCOPUS)

The Influence of Brand Value Perceptions Towards the Purchasing of Luxury Fashion Handbag.

*Journal of Computer Mediated Communication (SCOPUS)

Effect of Sales Techniques and Product Categories on Consumer’ Component of Attitude.

*Global Business Review (SCOPUS)

Attitude and Behaviour Towards Organ Donation: The Informative and Supportive Influence of Socialization Agents.

*Submitted for Publication

Proceedings

23rd International Conference on Corporate and Marketing Communication, University of Exeter, United kingdom (2018)

Exploring the Mobile Apps Perceived Values And The Effect Of Rating, And Cost: A PLS-SEM Analysis.

International Conference on Big Data and Internet of Thing (BDIOT), London, United Kingdom (2017)

Sentiment Analysis of Online Crowd Input Towards Brand Provocation In Facebook, Twitter And Instagram.

Annual Food & Society International Conference, Kuala Lumpur (2017)

A Content Analysis of Emotional and Rational Product Appeals in Online TV Food Advertisements Targeting Children.

3rd Asia Pacific Conference on Contemporary Research, Kuala Lumpur, Malaysia (2017)

Crowdsourcing and Consumer Engagement: The Effect of Brand Familiarity, Customer Experience and Loyalty on Value Co-Creation Process.

3rd European Conference on Social Media (ECSM), Caen, france (2016)

Changing Consumer Culture in The Wake of 3.0: Mobilizing Online Crowd Competency and Expertise Through Crowdsourcing.

Penang International Symposium on Advances in Social Sciences and Humanities (PISASSH), Penang, Malaysia (2016)

Domination of Mobile Apps Market: The Effect of Apps Value on Apps Rating and Apps Cost in Determining Adoption.

Penang International Symposium on Advances in Social Sciences and Humanities (PISASSH), Penang, Malaysia (2016)

Analisis Model ‘Gap’ Destinasi Ekopelancongan: Kearah Memastikan Kualiti Perkhidmatan dan Kelestarian.

3rd European Conference on Social Media (ECSM), Caen, france (2016)

Changing Consumer Culture in The Wake of 3.0: Mobilizing Online Crowd Competency and Expertise Through Crowdsourcing.

Penang International Symposium on Advances in Social Sciences and Humanities (PISASSH), Penang, Malaysia (2016)

The Effect of Apps Value on Apps Rating and Apps Cost in Determining Adoption.

Proceedings

23rd International Conference on Corporate and Marketing Communication, University of Exeter, United kingdom (2018)

Exploring the Mobile Apps Perceived Values And The Effect Of Rating, And Cost: A PLS-SEM Analysis.

International Conference on Big Data and Internet of Thing (BDIOT), London, United Kingdom (2017)

Sentiment Analysis of Online Crowd Input Towards Brand Provocation In Facebook, Twitter And Instagram.

Annual Food & Society International Conference, Kuala Lumpur (2017)

A Content Analysis of Emotional and Rational Product Appeals in Online TV Food Advertisements Targeting Children.

3rd Asia Pacific Conference on Contemporary Research, Kuala Lumpur, Malaysia (2017)

Crowdsourcing and Consumer Engagement: The Effect of Brand Familiarity, Customer Experience and Loyalty on Value Co-Creation Process.

3rd European Conference on Social Media (ECSM), Caen, france (2016)

Changing Consumer Culture in The Wake of 3.0: Mobilizing Online Crowd Competency and Expertise Through Crowdsourcing.

Penang International Symposium on Advances in Social Sciences and Humanities (PISASSH), Penang, Malaysia (2016)

Domination of Mobile Apps Market: The Effect of Apps Value on Apps Rating and Apps Cost in Determining Adoption.

Penang International Symposium on Advances in Social Sciences and Humanities (PISASSH), Penang, Malaysia (2016)

Analisis Model ‘Gap’ Destinasi Ekopelancongan: Kearah Memastikan Kualiti Perkhidmatan dan Kelestarian.

2nd International Conference on Media, Communication and Culture, Penang, Malaysia

Generation Y as Organ Donor: Informational and Supportive Influence of Socialization Agents on Attitude Towards Organ Donation.

Proceedings of 2nd European Conference on Social Media (ECSM), Porto, Portugal (ISI)

Technology-Push and Need-Pull of Online Social Network Citizen Engagement on Instagram Crowdsourcing.

7th Asia Pacific Business Research Conference (APBRC), Singapore.

Assessing the Hierarchical Construct Model for Social Media Utilization from The Perspective of Psychological Gratifications.

7th Asia Pacific Business Research Conference (APBRC), Singapore.

The Effect of Mobile Advertising Message Content on Consumer Purchase Intention.

1st European Conference on Social Media (ECSM), Brighton, United Kingdom (ISI)

The Antecedents of Social Media Adoption.

6th European Conference on Innovation and Entrepreneurship (ECIE), Aberdeen, Scotland (ISI)

The Role of Perceived Media Needs and Technology Characteristics in Determining Social Media Adoption: A Conceptual Framework.

Asia-Pacific Business Research Conference, Kuala Lumpur, Malaysia.

Understanding Social Media Adoption: The Role of Perceived Media Needs and Technology Characteristics.

Book Chapters

Innovative Management and Business Practices in Asia (IGI GLOBAL)

The Role of Narrative Element in Gamification Towards Value Co-creation.

Innovative Management and Business Practices in Asia (IGI GLOBAL)

Health Sustainability and Socialisation Agents Role on Organ Donation

Encyclopaedia of E-Commerce Development, Implementation and Management (IGI GLOBAL)

Exploring the Mobile Apps Perceived Values And The Effect Of Rating, And Cost: A PLS-SEM Analysis.

Encyclopaedia of E-Commerce Development, Implementation and Management (IGI GLOBAL)

The Wisdom of Social Media Innovation Over the Needs of Online Network Citizen

Brand Management
(OPEN UNIVERSITY MALAYSIA)

Brand Management